MSL METRICS PRIMER WEBINAR
2010 Medical Science Liaison Metrics e-Course
A Knowledge Primer for Pharmaceutical Executives on the Metrics Fundamentals of Field-Based MSL Teams
Webinar Speaker: Jane Chin, Ph.D.
Founder, Medical Science Liaison Institute
Dear Pharmaceutical Executive:
If you are considering hiring MSLs for your company, or if you are already managing a MSL program, you may already know that "MSL Metrics" will be a key issue in the endurance and visibility of your field-based medical program.
I created the MSL Metrics Primer as the starting point for an insightful and informative foundation on the unique challenges of establishing metrics for the medical science liaison function in the life science industry.
MSL METRICS WEBINAR OBJECTIVES INCLUDE:
• 10 Fundamental questions for pharmaceutical executives
• 4 Points of Origin of the MSL Metrics problem
• 3 Categories of MSL Metrics
• 5 Conditions of the "Ideal" MSL Metrics
• 5 Scenarios of common MSL Metrics problems
To give you an idea of the type of knowledge you can expect, here are the first 5 of the 10 Fundamental Questions:
Fundamental Question #1
"Do we really need MSLs?"
Fundamental Question #2
"How much will it cost us to reproduce the results from a typical
MSL function?"
Fundamental Question #3
"When, and how, should our sales reps approach our medical director(s)
with a request?"
Fundamental Question #4
"How educated are our internal stakeholders about the rewards and
challenges of installing a MSL function?"
Fundamental Question #5
"Is our medical affairs executive prepared to lead a MSL function?"
Collectively the 10 Fundamental Questions serve to predict the type of challenges that MSL directors may expect in the form of internal stakeholder push-back or resistance in the course of maintaining their field-medical function.
The webinar will be delivered as a live streaming event as well as recorded for on-demand access in the event a registered participant is unable to attend the live event.
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